be a shade braver

there's this advert on the TV, this woman is walking down the street and she sees a pair
of red high heels in the window of some swanky shop and she's, like, omg, totally got to have them, right, but
she catches the eye
of this very snooty shop assistant inside and, get this,
it's like she's TOO SCARED to go in and buy the shoes

she's intimidated
by a SHOP ASSISTANT...

well, what is it? she's scared because it's an expensive shop and she doesn't have the money or doesn't
fit in somehow, feels all insecure in somewhere so perfectly pointlessly hateful?

but, it's okay, she whips off the little hat and we see now that
she's DYED HER HAIR with 'beautiful, natural tones' or some bollocks like that, so
confident she can stride right on in
there
and, confident, she can
stride right out and
cut through city crowds in
her new shoes

be a shade braver says the husky voiceover

soooo.....
dying your hair makes you brave enough to face down the icy gaze of a shop girl and, heroically
buy some bloody shoes

people buy that? god help us, the
world's gone mad, that's
all I can say

I mean, dying your hair doesn't make the shoes less expensive does it? so you
might be BRAVER but you've still maxed out
your credit card;
I mean, maybe it's not braver, it's just more
stupid
be a shade more stupid,
yeah, haha, why look so fucking
pleased with yourself?