Robert Montgomery hijacks advertising space, often illegally. He replaces adverts with attempts to describe in a public space what it feels like to live now. This stuff is melancholy, austere and beautiful.
An example text:
THE SPECTACLE OF ADVERTISING
CREATES IMAGES OF FALSE BEAUTY SO
SUAVE AND SO IMPOSSIBLE TO ATTAIN
THAT YOU WILL HURT INSIDE AND NEVER
EVEN KNOW WHERE THE HURT COMES
FROM, AND IN ALL PICTURES NOW THE
FAMOUS PEOPLE HAVE ALREADY BEGUN
TO LOOK LOST AND LONELY
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