Over the last few months, sharp-eyed Londoners will have noticed plain black stickers bearing the legend THE CHRONICLES OF CHILBY. These can be seen on things such as the control panels of pelican crossings, the metal boxes from which free newspapers can be taken and, as shown below, on those increasingly redundant and neglected items of street furniture, the city's phone boxes:
What is this all about then? Well, this is my england has failed to learn much - and not for the want of trying. The person or persons producing these stickers have created both a Facebook group and a MySpace page, and can be followed on Twitter. The Facebook group gives little away in response to visitors' questions about the nature of THE CHRONICLES OF CHILBY. Could it, as the name suggests, be a book or a film? Something with a narrative structure is certainly suggested by the use of the word 'chronicles'. Or is this a bit of viral marketing for a consumer brand/product of some kind? Time will tell.
This week, the unknown people behind this unknown thing reached out to their Facebook contacts, inviting the latter to request supplies of the black-and-white stickers.
A set of these arrived at the global HQ of this is my england this morning. Now it must be decided what, if anything, is to be done with them...
How peculiar. I always thought someone would do something like this after seeing the Black Eyed Peas sticker-dropping in their 'Where is the Love' video. And hey presto. Someone came up with Chilby.
ReplyDeleteSo have you stuck your first Chilby sticker yet?
Sticker dropping like this is very common around London... it's just usually the case that some reference can be found re: what the stickers are promoting. The Chilby people are so far remaining schtum, several months into their campaign. No stickers stuck yet by this is my england...
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